Tips For Setting The Right Sale Price

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Setting the "Right" Sales Price!

Tips for Setting the Right Sales Price is a most difficult disconnect that makes selling properties a challenge. Erika Kay, broker-owner of Independent Broker Consultants in Corona, California, says that successfully marketing a home requires that the price be set very carefully - or it will languish on the market.

Besides hiring  the most knowledgable and highly experienced real estate professional with many years experience in the distressed market, here are some other important considerations: • How many homes are for sale in the neighborhood? The more homes on the market, the more important it is to list at the lower end of the scale. I want buyers to ask me: “Why is this house priced so competitively?" Erika Kay said and "I want the answer to be an offer." • Take short sales and foreclosures into consideration when pricing. If the competing properties are in lousy condition, they are less of an issue, but if they are well taken care of, yet priced 25 percent below market, they can be a serious factor. • Negotiate decisively. "Buyers are not interested in back-and-forth negotiations these days," Erika Kay said. "They are less emotional and highly disciplined. They will walk away." Cut the price if you have to. If no one shows up for an open house, if no one calls and if there are no offers, then the price is too high. That means it's time to make a meaningful price cut, Erika says.

See you in escrow,

Erika Kay

Erika M. Kay, Broker/Owner, Property Manager
Short Sale & Foreclosure Specialist (NARSFR)
SRES (Senior Real Estate Specialist)
Certified e-PRO

Independent Broker Consultants
1655 E 6th St. Ste A-1, Corona, CA, 92879
Office: 951-734-6447 - Direct: 951-545-3786
E-mail: - Website:
CAL BRE #008047509